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Over 70% of smokers surveyed in a recent University of London survey quit smoking using e-cigarettes, and 38% had not had a cigarette for more than a year. The study also found that electronic cigarettes were less addictive than tobacco cigarettes.Only 18% of users said cravings for e-cigarettes were as strong as for cigarettes, and vapers (e-cigarette users) also said that they were waiting longer before having their first puff of the day.

On March 11, the Tobacco Monopoly Bureau issued the "Measures for the Administration of Electronic Cigarettes", and also issued the National Standard for Electronic Cigarettes (the second draft for comments) (hereinafter referred to as the "National Standard for Electronic Cigarettes"), which is in the "under review" state.

Currently, the legal age for purchasing E-Cigarettes is set at 18 – this is also the legal age for buying cigarettes. Issues arise however when retailers do not challenge the age of those they sell to, or parents and friends buying E-Cigarettes for those younger than them. Early last year the Independent British Vape Trade Association (IBVA) launched an Age of Sale Guidance for vape shops and retailers, due to concerns. Raising the legal age to 21 could be beneficial for trying to limit vaping products falling into the hands of young adults. There could also be benefits to vaping brands/retailers and parents appropriately educating underage children about the harms of smoking cigarettes and by extension, vaping.

TikTok is one of the fastest-growing social media platforms. It is especially loved and predominantly used by teens and young adults, and the platform has gradually established itself as a mainstay in the social media industry. Originally created in 2016 by a Chinese company, TikTok became popular worldwide in 2018; with its exciting lip-sync and micro-video features, users can post and share videos that can be viewed by millions of people worldwide.The mass reach of the platform and its high acceptance and usage by the youth has made the platform become an advertising tool for brands and companies who aim to get the attention of youth and teenagers.

Italy is adjusting its e-liquid tax for the fourth time in four years, and this time the changes will favor vaping consumers. The new rates will take effect April 1, following final passage by the Senate in late February.​The country has reduced the taxes on e-liquids to levels set in 2021 by repealing the scheduled increase that took effect in January 2022. The tax rate on e-liquids containing nicotine will decrease from €0.175 (U.S. equivalent: $0.19) per milliliter to €0.13, and the zero-nicotine e-liquid tax will fall from €0.13/mL to €0.08.There is constant uncertainty over vape tax rates in Italy, with the Parliament changing them seemingly at random in almost every new annual budget. Political leaders seem to have no sympathy for small businesses trying to plan for the future—or for consumers who simply want attractive products that help them avoid smoking.

TPD, namely Tobacco Products Directive or European Tobacco Products Directive (EUTPD), is a directive of the European Union which puts limits on the sale and transaction of tobacco and nicotine related products in the EU, formulated by the Medicines and Healthcare Products Regulatory Agency (MHRA) and updated to the version that we are subjecting to in the May 2017.The TPD aims to standardize the tobacco/vape market and protect consumers' right. As an overview, the policies for the Tobacco Products Directive(TPD) are: the regulation of tobacco/vape products on the EU market (e.g. packaging, labelling, and ingredients), advertising restrictions for tobacco/vape products, the creation of smoke-free environments, tax measures and activities against illegal trade.